AI Marketing Tool Identifies Equipment Prospects

Fastline Media has introduced a marketing product focused on identifying anonymous website visitors.

The technology, dubbed Aggi, helps sellers of farm equipment identify the 3 percent of farmers who are actively pursuing an equipment purchase by tracking keyword searches, URL-level navigation, content consumption, social behavior, and more.

Aggi identifies online visitors and provides their name, address, email and other demographic information.

“With the continued pressure in the agricultural industry, our customers continue to ask us for a new, cost effective way to reach the unidentified audience, which is why we created Aggi,” said Fastline founder and CEO Bill Howard.

Sources: Farm Equipment, Fastline

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