Building a Better Linked In Profile in 2023

“LinkedIn is the most used social media channel for professional networking. For B2B operations, it represents an opportunity to grow business, and with recent changes at LinkedIn, that opportunity is expanding.”

Here are six profile features you should check and update for 2023. Some of them are very quick wins, some of them may take a little bit of time – but all of them are very worthwhile. They will help give you the LinkedIn profile and personal brand that you deserve.

1. Choose the right profile picture for LinkedIn. Your profile picture is your calling card on LinkedIn – it’s how people are introduced to you and (visual beings that we are) it governs their impressions from the start. There are some great posts explaining how to pick the right profile picture on LinkedIn – but here are some quick tips to start with: make sure the picture is recent and looks like you, make sure your face takes up around 60% of it (long-distance shots don’t stand out), wear what you would like to wear to work, and smile with your eyes!

2. Add a background photo. Your background photo is the second visual element at the top of your profile page. It grabs people’s attention, sets the context and shows a little more about what matters to you. More than anything, the right background photo helps your page stand out, engage attention and stay memorable.

3. Grow your network. One of the easiest and yet most relevant ways to grow your LinkedIn network is to sync your profile with your email address book. This enables LinkedIn to suggest people you could connect with. It’s amazing how effective this can be at finding relevant people for you to reach out to – and no connection requests are sent without your permission, so you can vet all of the potential connections. Beyond this, get into the habit of following up meetings and conversations with LinkedIn connection requests – it’s a great way of keeping your network vibrant and up to date.

4. Spotlight the services you offer. Services is a new LinkedIn feature that helps consultants, freelancers and those working for smaller businesses to showcase the range of services that they offer. Filling out the Services section of your profile can boost your visibility in search results.

5. Share media and marketing collateral. The marketing collateral that you produce for your business can add an extra dimension to your own profile as well. Sharing case studies, white papers and other brand content helps to show what the business you work for is all about – and helps people understand what makes you tick. It demonstrates passion and commitment as well.

6. Follow relevant influencers for your industry. Following relevant influencers on LinkedIn helps to put a range of interesting content in your feed, which you can then share with others when you think it adds value. It also helps to give context to your LinkedIn profile, demonstrating your passion for what you do.

Source: LinkedIn.com