Dealer News: 4Rivers to Merge with 21st Century

4Rivers Equipment’s ag division is slated to merge with 21st Century Equipment, the companies announced. Effective June 12, the move will create a 26-store organization serving western Nebraska, eastern Colorado and southeastern Wyoming. 4Rivers Equipment’s construction division will remain separate. The merger is subject to approval by John Deere.

“Both teams have tremendous groups of people who have a great focus on what they need to do to take care of customers,” said Mark Romer, chairman of 4Rivers Equipment. “What really excites me about the merger is bringing those groups together and getting to a scale where we have more resources to take care of customers.”