During his time with Mahindra, Lea managed a team of nearly 30 sales leaders across North America accounting for $500 million in revenue.
Lea, who has spent his entire career in the agriculture and heavy equipment sales market, will manage the organization’s decentralized national sales team and work with the company’s product, production and engineering teams to help lead product development and growth.
Larry Lea, the former director of sales of Mahindra USA, has joined Thunder Creek Equipment and its parent company, LDJ Manufacturing, as vice president of sales.
“We’re excited to welcome Larry to the Thunder Creek team, where he can apply his extensive industry experience to strengthen both our sales team and our dealer network,” said Loren Van Wyk, owner and CEO of Thunder Creek.
Lea said this: “I think my experience and competitive nature will make what is already a strong sales team even stronger and more strategic. The reality is that when the sales team wins, the entire company wins, and so do our customers. I’m ready to do a whole lot of winning at Thunder Creek long into the future.”
He succeeds Luke Van Wyk, who is now president and managing chair for C12 Central Iowa. Lea will remain based in Houston.
Sources: Construction Equipment Guide, LinkedIn
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