CASE IH Launches Aggressive Marketing Campaign

Agricultural equipment maker Case IH said they are launching a new television, print and online advertising campaign. The company said their new advertising investment, by the company and its dealers, represents a tenfold increase over recent marketing initiatives. The campaign, which spotlights Case IH’s commitment to farmers, aims to cement the brand as the farmer-focused agricultural equipment manufacturer and claim market share from rival brands.

“We don’t make backyard mowers — just tractors, combines and other agricultural equipment for professional producers,” said Duane Nelson, Case IH director of global branding and marketing. “If you go to work with a Case IH logo on your shirt, you think about farming all day long, you listen to farmers and you work alongside them to maximize what they can control in the field. This campaign won’t leave a doubt in anyone’s mind that Case IH is the equipment maker that puts farmers first.”