Come to Network, Come to Learn

The deadline to save $100 on registration for the 2021 Marketing & Distribution Convention in Oklahoma City is Saturday, Sept. 11.

Do not miss this opportunity to hear from your peers how they are navigating the extraordinary circumstances facing the industry. Step away, clear your head, and find answers in Oklahoma.

Go to FarmEquip.org to register, check out who else will be there, and see the opportunities to network. For now, meet the speakers.

Anticipating the Future – Jack Uldrich is an author and a futurist who helps businesses gain the crucial foresight they need to thrive. His work is based on the principles of unlearning—or breaking free from obsolete knowledge and assumptions. He is a former naval intelligence officer and Defense Department official as well as an author and speaker.

Finding Solutions to the Labor Problem – Gene Marks will discuss the labor pinch in the context of politics and the economy and offer strategies to find and keep employees. Attendees will pick up ideas on lower-cost technologies that can reduce the need for labor. Marks is a writer, speaker and small business owner.

Understand Distributors’ Needs, Improve Sales – Get inside the minds of equipment dealers and distributors during this session focused on what marketers need to successfully sell your products.

Leading the conversation will be Michael Bird (above right), CEO of e-commerce firm Spindustry, John Anderson (left), president of Fastline Marketing Group, and Susan Baier (below right), audience and marketing strategist for Audience Audit.

The trio will discuss findings of a survey of equipment marketers.

Understand Distributors’ Needs, Improve Sales – Steve Wilson will continue his series on operational excellence. Wilson, a consultant, coach, and trainer, will focus on operational excellence in the context of unstable inventories, supply chain disruptions, price unpredictability, and too few workers.

Tips for Mastering Trade – Heather Ranck specializes in the farm equipment export business for the U.S. Commercial Service. She will lead a discussion exploring what is available to shortline manufacturers seeking to enter the global trade market and offer tips for researching export markets.

Preventing Product Liability Claims

Preventing Product Liability Claims – Attorney DJ Warden will discuss risk management, specifically field management strategies and design, manufacturing, and compliance practices. Warden defends product liability cases for Nilan Johnson Lewis, an Association partner.

Guests/Spouses to Visit Oklahoma City Memorial

Convention spouses and guests will tour Oklahoma City National Memorial & Museum, which honors the victims, survivors, first responders, and others affected by the 1995 bombing of the Alfred P. Murrah Federal Building.

The group also will tour the city’s historic districts on what is characterized as a modern streetcar, visit art installations, and stop downtown at the Museum of Art to see a 55-foot Chihuly glass tower and exhibit. The day costs $98 and includes lunch.

Spouses and guests who are registered for the convention also are invited to take part in everything on the Association’s convention schedule.