Dealer News

In response to increasing market demand, CLAAS of America will expand its dealer footprint in Manitoba with the addition of its newest dealer, genAG Inc. in Winkler.

“Canada is an important world market for CLAAS," explained Christopher Gittens, Vice President of Dealer Development for CLAAS of America. "We recently opened a Parts and Logistics Centre in Regina and are now taking similar measures to ensure our dealer network throughout the country is just as strong.”

GenAG will carry XERION tractors, JAGUAR forage harvesters and CLAAS balers and hay tools.

Digital marketing firm Team SI from Little Rock has launched agup.com for Mississippi Ag and Arkansas Ag. The new site is aligned with the Deere dealership’s strategic vision for expansion in the digital world, says Team SI President Tim Whitley.

“Agup.com is much more than a static brochure site,” Whitley said. “It is a full-featured online storefront … The equipment business is extremely underserved when it comes to digital marketing, and it is vital to remain competitive in any market in today’s society. Mississippi Ag and Arkansas Ag has taken the leap to further success with this new website.”

Mississippi Ag and Arkansas Ag has 13 locations.

A former employee of Reddin Farm Equipment in Stratford, Prince Edward Island, Canada, pleaded guilty recently to fraud and theft in a case that involved his taking about $705,000 from the business.

Darryl Baird was a long-time employee and a manager at the dealership, The Guardian reported. He pleaded guilty in Supreme Court and will be sentenced in December.

Reddin Equipment sells lines from several farm equipment manufacturers. S