Do Your Part to Reduce Distracted Driving

Troy Tremp, Director of Safety Service – Sentry Insurance

Cell phones and other handheld devices have become so common, and so inarguably useful, that most “back in my day” arguments against them tend to fall on deaf ears. When used properly, these devices are irreplaceable communication tools. But when used inappropriately – especially behind the wheel – they can contribute to costly, and sometimes deadly, accidents. Review these tips and share them with your drivers to help them avoid distracted driving behaviors.

Cell phones and other handheld devices have become so common, and so inarguably useful, that most “back in my day” arguments against them tend to fall on deaf ears. When used properly, these devices are irreplaceable communication tools. But when used inappropriately – especially behind the wheel – they can contribute to costly, and sometimes deadly, accidents. Review these tips and share them with your drivers to help them avoid distracted driving behaviors.

Start by developing a policy that specifically prohibits the use of any handheld device while driving. Require your drivers to pull over before using their phone or other device – including taking or placing calls, responding to text messages, and using apps or web browsers.

Many states already have laws in place banning the use of cell phones while driving, and the Federal Motor Carrier Safety Administration (FMCSA) has prohibited handheld cell phone usage behind the wheel for the past
decade. Meet with your legal counsel to ensure that your policy aligns with all applicable state and federal laws.

Once your policy is in place, distribute it to all employees, even those who don’t frequently drive on behalf of your business. Require each employee to sign an acknowledgment form confirming their understanding, agreement and commitment to adhering to your policy. To help keep this information top of mind, distribute the policy annually.

Charge all managers who oversee drivers with enforcing the policy, and reinforce their responsibilities during performance reviews. Emphasize the importance of their role in helping to protect their team and other motorists.

This final point is particularly important – after all, you could have the most comprehensive safety policy imaginable, but if you don’t actually enforce it, it won’t make a difference. And remember, reducing distracted
driving isn’t just a matter of requiring adherence to your safety policy. It’s about encouraging safe driving habits and reinforcing your commitment to keeping your employees safe.

In my 30+ years in the industry, I’ve seen businesses implement handheld device safety programs that made immediate positive impacts. I’ve also seen a few fail, unfortunately, and I can say that simply railing against
cell phone usage doesn’t eliminate distracted driving.

By treating cell phones just like other useful tools that require proper use, and creating and enforcing a policy based on that approach, you can help protect your drivers, other motorists, and your bottom line.

Article originally appeared in the AED magazine –