Lessiter Publications Announces New Appointments

Lessiter Publications, Inc., publisher of Farm Equipment, Rural Lifestyle Dealer and other publications, has promoted Patrick Sharpe to Vice President of Audience Development.

“Patrick has a unique knowledge of all areas of the niche media business, including content, research, audience development, custom publishing and marketing,” says Mike Lessiter, president. “We’ve increasingly drawn upon his experience and capacity to assist with all our print, event and e-media properties. Patrick’s skills and perspective will be central to managing the continued growth of the company.”

In other news, Kristen Gravatt has joined the firm in the newly created role of Senior Marketing Manager. Gravatt, who has 18 years of marketing and management experience, will assume the day-to-day responsibilities for the Audience Development Department.

Farm Equipment/Rural Lifestyle Dealer has been a member of this Association since 1970; farm-equipment.com.