Morsels of Wisdom: Value of Fall Convention

Your decision to register for the 2021 Marketing & Distribution Convention from Nov. 2 to 4 is based on your priorities.

You have to trust it will be worth it. The people who regularly attend do indeed trust in its value, and with every return visit, their relationships deepen, their network expands, and the value in the gathering becomes greater.

To learn specifics about the convention, go to and click on the “OKC” image. Today, we offer you a few thoughts about ways you might consider its value.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” — Charles Darwin, geologist, biologist, and contributor to the science of evolution

At the convention in Oklahoma City, you will meet Jack Uldrich, who is an author and speaker who appears frequently on national networks and in national publications to share his insights on the future of innovation. His work is based on the principles of unlearning—breaking free from obsolete knowledge and assumptions to thrive in an era of change.

The shortline farm equipment industry is changing. Adaptation is essential. Uldrich will give attendees strategies to thrive.

“Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation.” — the late Peter Drucker, consultant, author, and educator

The convention offers you opportunities to find, expand, and strengthen your sales channels. And, it creates conversations that bring you to next-level thinking—to innovation.

“Don’t judge each day by the harvest you reap, but by the seeds you plant.” —writer Robert Louis Stevenson

Convention attendees come to do business, but they base that business on relationships. They also come to problem-solve and learn.

This is a collection of people who see conventions as the art of planting seeds in the industry, supporting others, being supported, and ultimately strengthening the farm implement industry.

“The way you position yourself at the beginning of a relationship has profound impact on where you end up.” — Ron Karr, film producer and production manager

Making a sale may not be your priority right now, but soon enough, it will be, and your industry relationships will be key. Do not miss this opportunity to stay in touch. Cultivate your network for what’s next in the industry.

Meet Equipment Distributors

Members of the Equipment Marketing & Distribution Association will be at the Omni Oklahoma City with us. Opportunities to meet them, as well as connect with FEMA marketing members, include:

  • Joint industry breakfast and opening session, featuring Uldrich
  • EMDA Contact Session, a meet-and-greet to discuss territories and products with distributors.
  • Marketplace, a similar event with FEMA marketers
  • Joint industry breakfast buffet
  • Joint industry reception

Check out the registration list, learn more about speakers, and explore the opportunities at