NAEDA Releases 2013 Dealer-Manufacturer Relations Report

The North American Equipment Dealers Association (NAEDA) has compiled and published its comprehensive report on Dealer-Manufacturer Relations. Using a noted third-party survey and data collection and reporting apparatus, NAEDA asked dealer-members throughout North America to rate their manufacturers on twelve key operating categories.

Over 3000 total evaluations were submitted from dealers throughout North America, evaluating twelve categories of dealer/manufacturer relationships, a significant increase from previous years. This report includes summaries of these survey categories for 46 manufacturer/brands also up from last year.

NAEDA also announced the inaugural Dealer’s Choice Awards for 2013. The designation was awarded to the manufacturer scoring highest total scores from the twelve evaluated categories on the survey among three sections — Major Tractor Manufacturers; Ag/Shortline Manufacturers; and OPE Manufacturers. Congratulations to this year’s winners Kubota Tractor, Vermeer and Hustler Turf.