Over 18 Million Views = $1M for FFA

Ram Trucks announced its “So God Made A Farmer” Super Bowl ad has surpassed 18 million views, more than exceeding the number needed to secure a $1 million donation to the FFA. The two-minute commercial aired during the Super Bowl on Feb. 3 and quickly spread through the ag community.

Most viewers took the ad, which can be found at FarmEquip.org/SMC, as a benefit to the industry and praised its ability to bring farmers into mainstream conversations.

The Farm Equipment Manufacturers Association joined with more than 250 farm, ranch and agribusiness organizations, signing a Feb. 7 letter addressed to Chrysler Group’s CEO Sergio Marchionne, thanking him for the commercial’s “vital message” reminding viewers that “farmers and ranchers… must not be taken for granted.”