To Flip Cam or Not

Josh Fleming with Lessing-Flynn, one of our Associate Supplier members, recently posted the question, “When is it acceptable to use a flip cam? When is it not?” on his blog.

Fleming said, “We recommend flip cams to our clients for blogging purposes. The YouTube generation doesn’t expect companies to spend $10,000 on some highly produced weekly video for a blog, YouTube or Facebook fodder. Fleming continued, “on the flip side, we’d never recommend flip cam usage for a new product announcement, a television spot or a major client event with the media.”

We have noticed several members who have recently added YouTube posted video of their product to their company website. For short clips, this seems like a great, low cost way of showing potential customers your equipment in use.