YRC Changes Names to Yellow

Association partner YRC is now the Yellow Corporation, which is the restoration of a previous company name represented by the “Y” in YRC.

“As we continue our transformation into a super-regional, LTL freight carrier, it is the right time to reintroduce the Yellow Corporation name and modernize the holding company brand,” said CEO Darren Hawkins. “The Yellow brand is synonymous with the LTL industry and we are honored to continue its proud legacy of service with one of the largest, most comprehensive logistics and LTL networks in North America.”

The company’s LTL brands—Holland, New Penn, Reddaway and YRC Freight, as well as HNRY Logistics—continue to operate under their existing names.

Source: Yahoo!Finance