Phone App Will Offer Consumers GMO Info
Consumers’ heightened interest in what goes into their food is driving a group of big food makers and other consumer- goods companies to introduce a smartphone app that scans products in stores, according to a report from the Wall Street Journal. The app will allow shoppers to go beyond the label in understanding what’s in the food.
The SmartLabel app was announced last week by the Grocery Manufacturers Association. So far, it includes more than 30 companies, including General Mills Inc., Hershey Co., and PepsiCo Inc. The association said in the Journal that companies are expected to use the technology on 30,000 products by the end of 2017.
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