Salford Group has named David Webster as its director of commercial application. He joins Salford from AGCO, where he most recently served as director of application equipment marketing.
“Coming to the team at Salford aligns with my passion for commercial application and gives me the opportunity to provide leading solutions for application businesses,” Webster said. “Having recently been involved in a global role I am excited to get back to working directly with customers, dealers, and the products.”
He will focus teams within Salford’s engineering, marketing, operations, and other departments on providing innovative solutions and greater value to commercial application businesses.
“We’re excited to have David join Salford Group and further improve our commercial application offering by leveraging his experience, strategic insight and market connections,” said Brad Baker, Salford’s vice president of sales and marketing. “Valmar and BBI held the commercial application market as a key part of their business strategy for decades. Since these two companies merged with Salford Group nearly a decade ago, commercial application has become a part of Salford’s DNA. Solidifying Salford’s commercial application business unit, and hiring David to lead it, is a renewal of our commitment to serve commercial application customers, and Salford’s goal to continue to grow this space.”
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