Meet Our Supply Summit Breakout Presenters

Michael Bird: Farmers Buying Journey: How Farmers Research and Buy Online
Michael Bird is the CEO and Co-Founder of Spindustry, a technology/marketing agency. Spindustry recently conducted an attitudinal study of over 750 farmers citing their attitudes and preferences as they work towards making informed purchases. This session is designed to empower dealers, distributors, and manufacturers with key insights and real-world data that drive effective digital and marketing strategies. Discover how to make informed decisions—or validate your current approach—with actionable evidence tailored to your business needs.

Laura Sutherly: Innovate and Elevate: AI Tools for Agricultural Marketing Success
As the founder of Agtivation, Laura has worked with 550+ clients and developed 380+ websites, focusing on practical, ROI-driven strategies that make a real difference for ag dealerships. This session will provide an accessible introduction to how farm equipment manufacturers can leverage AI in their marketing efforts. Attendees will leave with practical steps on how to integrate AI into their marketing workflows, even if they’re new to the technology.