New Member Profile: Embo Sales Consulting

Embo Sales Consulting, LLC was created to help manufacturers grow—not just in revenue, but in purpose, alignment, and long-term impact. With over 20 years of experience in the ag equipment space, we work alongside shortline and specialty manufacturers to sharpen their sales strategy, strengthen customer relationships, and focus their energy on the right activities—the ones that actually move the needle.

Headquartered in Johnston, IA, we partner with manufacturers across North America to provide hands-on sales leadership, purpose-driven direction, and practical execution. From sales and operations to marketing and organizational development, we help teams align around what we call Revenue Generating Activities (RGAs)—the real work that drives real results.

We also bring marketing horsepower to the table. Stef Wenninger, our Sales and Marketing Assistant, brings deep expertise in targeted digital campaigns, content creation, and brand execution. Whether it’s launching a new product or building a consistent voice in the market, we support our clients with Momentum and the tools to get it done.

Our founder, Joe Sampson, also hosts The Germinate Podcast—a weekly show spotlighting stories of leadership, innovation, and growth from across agriculture and business. It’s one more way we’re connecting strategy to action and people to purpose.

Looking ahead, we’re developing a network of growth-minded leaders, exploring tools to help companies simplify their focus, and even researching software that’s built around how sales teams actually work. Everything we’re building points in the same direction: our purpose is to help you find yours—led by faith, grounded in truth, and focused on what truly matters.

If you’re ready to simplify, scale, or realign your business—we’d be honored to be part of the journey.

Learn more:
• Website: Embosales.com
• LinkedIn: Linkedin.com/in/Joe-Sampson-54940742/
• Podcast: YouTube.com/@GerminatePodcast