Ag Retailers Report Their Top Concerns & Opportunities

Agri Marketing reported that in a recent survey conducted by CropLife magazine, crop input retailers rated their top opportunities and threats.

Here’s what they reported were the top five opportunities:

1. Precision custom application services
2. Precision ag services & information
3. Sale of seed
4. Closer partnerships with input manufacturers
5. Traditional agronomic services (scouting, soil testing, etc.)

Here’s what they reported were the top five threats:

1. Direct sales to farmers by manufacturers of crop inputs
2. Access to quality employees/labor
3. Insurance cost & availability
4. Broker-type sales of crop inputs by retail competitors
5. Energy costs