QR Label Instead Of Operators Manual?
Briggs & Stratton Corporation, a manufacturer of mower engines, generators and pressure washers, would like to put an end to ‘missing operator manual frustrations’ on lawn mowers with the introduction of the company’s industry-first serialized quick response (QR) code labels.
Earlier this year, Briggs & Stratton initiated a phased rollout of QR labeling on engines manufactured for use in North America. The serialized QR labels will enable users with smartphones to access engine-specific information quickly and easily. The Briggs & Stratton 550e and 550ex Series engines are the first models in Briggs & Stratton’s consumer engine line up to be marked with the new labels. This June, Briggs & Stratton will begin phasing in QR labeling on other popular models in its North American line up.
The new serialized QR label is designed to be easy-to-read and will be placed in an easy-to-find location on each engine. “Once you scan the QR code with your smart phone, you will be directed immediately to information that is specific for the engine that’s on your mower. Searching for your model will not be necessary,” said J.P. Benjamins, product marketing manager for Briggs & Stratton. The QR label, which can be scanned by popular smartphone applications like ScanLife, will deliver the consumer to a customized mobile website with engine specific information including: operator’s manual, illustrated parts list, dealer locator and customer service.