Michael Bird of Spindustry, who spoke at the Supply Summit in Kansas City last month, will host a webinar on May 26 and take a different approach to the data he discussed with Susan Baier (Audience Audit) on farmers’ buying beliefs and behaviors.
The webinar will cover results of a survey of more than 700 farmers and their use of websites, catalogs, YouTube and other tools in researching and buying parts and equipment. Data that the research-and-marketing team shared at the Summit included:
- 69 percent of producers say they buy from dealers or distributors all of the time.
- 86 percent buy from retailers they have used before, but 52 percent research other retailers before choosing “the usual.”
Learn more about the May 26 webinar at FarmEquip.org/Bird.