Cheers to 75 Years!
We’re proud to honor two of our member companies, Danuser and Worksaver who are reaching a remarkable milestone of 75 years of Association membership!
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Author: Gina Clark
Become a Voice in the Association: Join a Committee Today
If you’re not currently serving on a committee, now is a great time to consider it. Joining a committee offers you the chance to get more out of your membership and make a meaningful contribution to the Association.
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In Memoriam: Bill Hurt, Jr.
It is with great sadness that we share the passing of Bill Hurt, Jr. who passed away peacefully on September 30, 2025, leaving behind a legacy of innovation, generosity, and unwavering dedication to his family and friends.
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In Memoriam: James Baird
It is with great sadness that we share the passing of James Wallace Baird who passed away suddenly on September 26, 2025, at Baptist Hospital in DeSoto County, MS, surrounded by the love of his family.
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FEMA Hosts Hospitality Suite at Agritechnica 2025
The Farm Equipment Manufacturers Association is proud to host a Hospitality Suite at Agritechnica 2025, the world’s leading trade fair for agricultural machinery, held November 9–15 in Hannover, Germany.
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Las Vegas if Less Than 4 Weeks Away – Secure Your Spot Today!
Get ready to experience the excitement of Las Vegas, where world-class
energy meets a milestone moment for our Association. This year’s Marketing & Distribution Convention will be unlike any other as we celebrate our 75th Anniversary together at the Cosmopolitan Hotel
October 27-30.
New Speakers Added: Explore the Full Speaker Lineup for Las Vegas!
From Grammy-winning inspiration to AI breakthroughs and game-changing business strategies, this year’s sessions bring together powerhouse voices from music, tech, manufacturing, and e-commerce—capped off by a fireside chat with NFL legend Kurt Warner, whose underdog story and Super Bowl triumph will leave you fired up to chase your own victory.
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Check Out New Standards from ASABE
The ASABE and FEMA are working together to create a resource for shortline manufacturers to stay on top of key safety standards. Check out the latest August standards.
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Fed Lowers Interest Rates: Relief Ahead for Dealer Floorplan?
The Federal Reserve lowered interest rates by a quarter of a percentage point on Sept. 17, the first cut in 9 months and indicated more cuts would follow to halt any slide in a labor market.
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Tariffs Continue to Weigh on Rural Mainstreet Economy
For the seventh time in 2025, the overall Rural Mainstreet Index (RMI) sank below growth neutral 50.0, according to the monthly survey bank CEOs in rural areas of a 10-state region.
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Meet the 2025 Shortline Legends Hall of Fame Class
The 3rd annual class of Shortline Legends Hall of Fame inductees has been announced by Farm Equipment. This class is equally impressive, as the 10 recipients inducted in the industry’s first two classes of Legends.
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Duo Lift Breaks Ground On New Headquarters After Building Collapse
Duo Lift Manufacturing Co., Inc. has broken ground on its new 12,000-square-foot office headquarters in Columbus, NE. Constructed in partnership with Bierman Construction of Columbus, this marks a bold new chapter following the 2024 collapse of Duo Lift’s main office building.
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New Member Profile: Ascenso Tires
Ascenso has quickly emerged as a leading off-highway tire brand, serving Agriculture, Industrial & Construction, Earth Mover, Material Handling, and Forestry markets worldwide.
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Attention Marketers: Update Your Membership Listing
Please make sure your Marketing Member listing is up to date. The more accurate your contact information is, the better we can match manufacturers to you.
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How to Find Find Marketers in Your Territory
Did you know that the Association website has a distribution partners directory to help members find marketers that offer the territory or services they need?
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WB Global Services Expands to Lexington, KY
WB Global Services, an off-highway consulting firm headquartered in Scottsbluff, Nebraska, announces the opening of an office in Lexington, KY.
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NAEDA Announces Dealer’s Choice Awards
The North American Equipment Dealers Association (NAEDA) is pleased to announce the recipients of the 2025 Dealer’s Choice and Gold Level Awards.
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Save on Las Vegas Attractions
The Las Vegas Convention and Visitors Association has secured exclusive Las Vegas discounts for convention and meeting attendees. Enjoy special savings on dining, shows, attractions, tours, and more.
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Fun Things to Do at the Convention
As is our tradition, we have set aside time during the 2025 Marketing & Distribution Convention for executives and guests to learn, explore and play in Las Vegas.
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Join us at the 2025 Marketing & Distribution Convention: Celebrating 75 Years of Innovation!
The Marketing & Distribution Convention offers something for everyone — from dynamic speakers and networking events to independent meetings, committee sessions, and special gatherings that spark unexpected opportunities.
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Is the U.S. Corn and Soybean Crop Getting Smaller?
The 2025 U.S. corn and soybean crops face late-season challenges from drought and disease, raising concerns about lower yields.
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Rural Mainstreet Economy Continues to Weaken in August
For the sixth time in 2025, the overall Rural Mainstreet Index (RMI) sank below growth neutral 50.0, according to the monthly survey.
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In Memoriam: William Edwin Liles
William Edwin “Ed,” Liles passed away on July 29, 2025.
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Titan Reports Q2 Earnings
Titan Machinery Inc. reported fiscal Q2 2026 revenue of $546.4M, down from $633.7M year-over-year. Equipment sales fell to $376.3M, while parts, service, and rental revenue remained stable.
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New Book Chronicles FEMA’s 75th Anniversary
In the midst of celebrating its 75th anniversary, FEMA has partnered with Lessiter Media to chronicle the association’s past through an in-depth multimedia project that will include a comprehensive history book (pictured left) on the association that highlights the significance of the organization and its independent shortline members and their innovations.
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Deere Acquires GUSS
John Deere has acquired GUSS Automation, a high-value crop autonomy company. Deere and GUSS have collaborated on a joint venture since 2022.
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Landoll Company Celebrates 29th Annual Incentive Bonus
Landoll Company, LLC hosted its 2025 Annual Incentive Bonus celebration, marking 29 years of this proud tradition. The event was a reflection of the company’s commitment to its employees.
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New Member Profile: WB Global Services (WBGS)
WB Global Services (WBGS) we are dedicated to helping businesses in the Agriculture, Construction, and Automotive industries reach their fullest potential.
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Duo Lift Expands with Linco-Precision Deal
In August 2025, Duo-Lift Manufacturing Co. of Columbus, NE., acquired Linco-Precision, a shortline dealership in El Paso, IL., marking its strategic entry into retail.
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Deere Cuts More Jobs as Tariffs Hit
Deere will lay off 238 employees across factories in Waterloo, Iowa, and Moline and East Moline, Illinois.
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Navigating New 50% Steel & Aluminum Tariffs: What Shortline Manufacturers Need to Know
Big changes in U.S. trade policy: 407 new steel and aluminum products now face a 50% tariff under Section 232. Business advisor Marc Schneider from CIRAS shares key insights and actionable strategies to help you navigate the impact.
Read more🎉Celebrate 75 Years of Innovation — FEMA Members Save 10% on Farm Equipment Advertising! 📰
As part of our 75th Anniversary celebration, FEMA members are invited to take advantage of an exclusive 10% discount on advertising in the October/November issue of Farm Equipment magazine — courtesy of our partnership with Lessiter Media.
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Innovation Starts Here—Vegas Hosts the Marketing & Distribution Convention
🔥SAVE $100 – REGISTER TODAY! August 15, is your final opportunity to save $100 on your registration for the Marketing & Distribution Convention in Las Vegas, happening October 27–30.
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Four Emerging Retirement Trends You Need to Know Now
Employees today expect advice tailored to them. Participant engagement improves when they receive advice that aligns with their individual financial goals and career stages.
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U.S. Dairy Exports Soar
U.S. dairy exports surged in 2025, driven by strong global demand for cheese and butterfat, competitive pricing, and improved milk production.
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Clock Ticking on Farm Bill 2.0
Members of the House Agriculture Committee say the clock is ticking on a skinny farm bill.
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Corn Yield Crushes Expectations
The USDA stunned markets with its August WASDE report, projecting a record U.S. corn yield of 188.8 bushels per acre—up 7.8 bu. from July and 9.5 bu. from 2024.
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OXBO Appoints Mike Flatt President of Forage Division
Oxbo announced the appointment of Mike Flatt as the new President of Oxbo’s Forage division.
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Deere Launches Digital Repair Tool Amid Right to Repair Debate
Deere has introduced a new digital platform designed to give equipment owners more control over maintaining and repairing their machines.
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Farmer Sentiment Weakens, but Confidence in U.S. Policy Grows
A survey of 400 farmers and ranchers from across the country shows rising concern about the current state of the ag economy. However, producers remain optimistic President Trump’s tariff policy will benefit U.S. agriculture.
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Deere Reports Q3 Earnings
Deere & Company has released its financial results for the third quarter of 2025, revealing a decline in net income and sales compared to the previous year.
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ASABE AE50 Award Nominations Now Open
The American Society of Agricultural and Biological Engineers (ASABE) is seeking nominations for AE50 Awards.
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Spindustry: FEMA’s Recognized Digital Transformation Partner
Spindustry is honored to be named FEMA’s exclusive Digital Transformation Partner, supporting members of the Farm Equipment Manufacturers’ Association as they navigate today’s evolving digital landscape.
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Canadian Combine Sales Edge Up in July, U.S. Market Remains Soft
According to data from AEM, Canadian sales of combines grew 11.4% in July 2025, while U.S. sales of combines fell 43.7%.
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Prestigious Rotary Cutter Brand Available for Purchase
A respected manufacturer of rotary cutters is offering their long-established equipment line for sale.
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Don’t Miss an Issue! Choose Email or Mail by Sept. 1
To reduce postage costs, we’re shifting to digital delivery as the default. Starting September 1, members will receive the Shortliner by email unless they opt in for a printed copy.
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Five Top Reasons to Experience the 2025 Marketing & Distribution Convention!
The Marketing & Distribution Convention, hosted by the Farm Equipment Manufacturers Association, takes place October 27 in Las Vegas for a landmark 75th Anniversary celebration.
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Don’t Miss the Charcuterie & Mixology Workshop
Get ready for a deliciously fun afternoon designed just for our social guests at the Marketing & Distribution Convention! This hands-on workshop is the perfect blend of creativity and flavor.
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Jimmy Yeary Headlines Joint Opening Breakfast
The Joint Opening Breakfast Session is open to members of both the Farm Equipment Manufacturers Association and the Equipment Marketing and Distribution Association (EMDA). It takes place Wednesday, October 29, 2025, from 8:00 to 9:30 a.m.
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Milestones and Moments: Coombes’ Family Welcomes New Baby Girl
Congratulations to Kat and Michael Coombes who are celebrating the joyful arrival of their first child.
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