Spending Surges On Digital Ads
Digital advertising revenue surged in the U.S. to a record-breaking $59.6 billion in 2015, a 20 percent increase over last years record-breaking numbers, the Interactive Advertising Bureau said in a report prepared by PriceWaterhouseCoopers.
Advertising on mobile devices drove the surge, growing by 66 percent to $20.7 billion in revenue. Social media ad revenue grew by 55 percent to $10.9 billion.
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