Spending Surges On Digital Ads

Digital advertising revenue surged in the U.S. to a record-breaking $59.6 billion in 2015, a 20 percent increase over last year’s record-breaking numbers, the Interactive Advertising Bureau said in a report prepared by PriceWaterhouseCoopers.

Advertising on mobile devices drove the surge, growing by 66 percent to $20.7 billion in revenue. Social media ad revenue grew by 55 percent to $10.9 billion.

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DOL Reportedly Lowers Proposed Overtime Threshold

The U.S. Department of Labor is expected to lower the salary threshold in its forthcoming final rule related to overtime pay. The new threshold, $47,000, would double the current threshold.

The overtime salary threshold is the level at which virtually all salaried employees who earn that amount or less qualify for time-and-a-half pay if they work more than 40 hours in a week.

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3-D Printing: Opportunity Takes Shape in Manufacturing

Start-up company Carbon3D Inc.is developing a 3-D printing method that manufacturers, including Ford Motor Co., say shows greater promise than existing methods. It’s expensive, so it’s early uses may be in customized products like parts for airplanes.

But, a startup backed by Alphabet Inc.’s Google Ventures is developing a different 3-D printing method that some manufacturers, say shows more promise. Carbon3D Inc.’s printers project light continuously through a pool of resin, gradually solidifying it onto an

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Farm Data Vulnerable Too

The FBI and USDA say criminals may steal farm-level data in bulk to track, even anticipate, crop availability and pricing. The data may also be vulnerable to ransomware or “hacktivists,” individuals who destroy data to protest, for example, the use of GMOs.

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Ag Downturn Hits State Government

Lawmakers in South Dakota are experiencing the ripple effect of low commodity prices. As farm equipment sales dip, the state collects fewer sales tax dollars.

Sales tax collections on farm equipment peaked in South Dakota’s 2014 budget year at an estimated $43.9 million. Collections fell to $33.6 million in 2015.

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Federal Income Taxes: A Nod to the 1 Percent

An estimated 45.3 percent of American households—roughly 77.5 million households—pay no federal individual income tax, according to data for the 2015 tax year and the Tax Policy Center, a nonpartisan Washington-based research group.

Taking a broader look, the wealthiest 20 percent of Americans pay the most in income taxes, paying nearly 87 percent of all the income tax collected by Uncle Sam. in 2014, the top 20 percent earned an average of $134,300 a year.

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Council Spotlight: Rotary Cutter

Association members have asked to learn more about the work of committees and councils. This submission from Jeff Welsch, chairman of the Rotary Cutter Council, is part of that information-sharing process.

Council AdThe Association’s Rotary Cutter Council includes manufacturers of rotary cutters and suppliers of rotary cutter components. The council meets every year at the National Farm Machinery Show in Louisville and the Association’s Fall Convention.

The primary focus of the council is to

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Vermont: Not an Example to Follow

As of this writing, the only thing standing between the Vermont legislature’s effort to interject its will on what language should be required in a private business agreement between manufacturers, distributors and independent dealers, is the lack of agreement between the House and the Senate on which version of bad legislation to send the governor.

The Vermont Legislature should rethink its further intrusion into private business and not rush a decision with so few days left in the 2016 session. Any proposal needs the proper time to be considered, and lawmakers should table this issue. (Click for More)

The status quo, while not ideal, will serve Vermont until voters of this state have their say in November.

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Professional Opportunities in the Industry

Account Manager (Job #116) Company seeks an individual to sell and market forged, formed and machined steel components.

Marketing Manager – Ag Equipment (Tractor/Implement) (Job #115)
Looking for someone to promote and support all aspects of his or her assigned product lines, develop marketing strategies, train and support dealers, and gather, maintain, and communicate information about competitive products.

Test Engineer (Job #114) Executes field test plans, reports test outcomes, supports field test technicians, and follows up on field-related issues.

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Purdue, CME to Take Monthly ‘barometer’ of Confidence

Purdue University’s Center for Commercial Agriculture and the derivatives marketplace CME Group are partnering to produce the Purdue/CME Group Ag Economy Barometer, a monthly nationwide measure of the health of the U.S. agricultural economy.

April survey results
The agricultural sentiment of U.S. producers increased to 106 in April 2016, which was an improvement in producer sentiment compared to the base period of October 2015 through March 2016.

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Rocky Mountain Dealerships Announces 1Q Results

Used equipment inventory declined by $10.9 million or 3.8%.
Total revenues declined by 14.0% to $189.5 million.
Agriculture segment product support revenues reported a tenth consecutive quarter of growth versus the comparable period in the prior year, a trend beginning at the inception of the segment.
Gross margin increased to 14.9%, up from 14.3% in the first quarter of 2015.
Gross profit decreased by 10.1% to $28.3 million.

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Association Staff Changes

The Association bid farewell to Elaina Jackson in April. Jackson joined the Association staff in 2012 as director of membership. At the time, we counted just over 600 companies as active members. Through her outreach efforts, total membership grew year after year and reached just under 750 member companies.

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Rural Mainstreet Economy: Weakness Continues

This is the seventh straight month the overall index has moved below growth neutral. Recent declines are the result of lower agriculture and energy commodity prices and downturns in manufacturing.

Since June of last year, prices for farm products have fallen by approximately 11 percent, and fuel by roughly 25 percent,” said Ernie Goss, economics professor at Creighton University and the keynote speaker at the recent 2016 Spring Conference in Clearwater, Fla

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Tie Vote on Union Dues Shows Shift in Balance on Supreme Court

The Farm Equipment Manufacturers Association is among 600 organizations supporting a suit against the Department of Labor to dispute the final draft of the so-called persuader rule.

The rule requires employers to disclose any talks with outside consultants about how to craft their message to workers during union-organizing. It broadens an earlier rule that required disclosure only when these consultants talked directly to workers.

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Association Joins Partnership Urging Caution in Salary Exemptions

Today the Farm Equipment Manufacturers Association adds its voice in support of the Protecting Workplace Advancement and Opportunity Act. This important and reasonable federal legislation would require the U.S. Department of Labor to perform a detailed impact analysis prior to implementing changes to the exemptions for executive, administrative, and professional employees (the “white collar exemptions”) under the Fair Labor Standard Act’s overtime pay requirements.

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Businesses Fight Back on Final Persuader Rule

In what the New York Times describes as the “starkest illustration yet” of the impact of the death of Justice Antonin Scalia, the Supreme Court deadlocked in a case that would give public-sector employees the right to refuse to pay union fees.

When the case was argued in January, the court’s conservative majority seemed ready to say that forcing public workers to support unions which they had declined to join violated their First Amendment rights. Justice Scalia’s questions consistently challenged the union position.

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Hope for Balanced Budget Fades in Canada

Finance Minister Bill Morneau has said because of circumstances such as slower-than-expected growth and collapsing oil prices, he forecasts deficits to exceed earlier projections. The promise of limiting the deficit to $10 billion will not be realized. In fact, the revised deficit projection for 2017-18 is $15.5 billion. This does not factor in the cost of Trudeau’s campaign commitments.

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Krone Announces Move to Indiana

Krone North America is relocating. The manufacturer of hay and forage equipment announced it will move its corporate headquarters from Memphis, Tenn., to Shelbyville, Ind.

The family-owned, 110-year-old business planned the move as part of a strategic plan to grow its North American business.

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Farmers Say Data is Gateway to Profit

Farmer panelists on stage at Commodity Classic told the audience that precision farming strengthens their bottom line.

“Every dollar in savings is impacting our profits,” said Dave Nelson, a corn and soybean farmer from Iowa. “It helps to focus on data collected from many different areas of production such as conservation, agronomy, and sustainable precision tools.”

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