Deere Brings Back 375 Employees
Deere announced plans to bring more than 375 employees back to work across its Quad Cities factory operations.
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Meet the Speakers: The Future Is in the Room
From economic trends and ag autonomy to tariffs, technology and risk management, FEMA’s 2026 Marketing & Distribution Convention features industry experts ready to share insights you can put to work.
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2026 Farm Progress Wrap-Up
For shortline manufacturers, the mood was more cautious than celebratory, with farmers continuing to weigh equipment purchases carefully in the face of tight margins.
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Market Pulse
The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
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NAEDA Launches Industry Affairs
NAEDA is entering a new chapter in dealer advocacy and manufacturer engagement with the launch of Industry Affairs.
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Meet the Marketers: Temco H-M Parts Co.
Meet TEMCO H-M Parts Co. in this Convention Marketing Spotlight. Learn more about their services and territory and how manufacturers can connect with distribution partners at the Marketing & Distribution Convention.
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New Member Profile: Aerium
Meet Aerium: An AI workforce built for industrial manufacturers and distributors. Aerium deploys AI teammates across quoting, supply chain, maintenance, and inventory operations, helping companies improve efficiency and their bottom line.
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Deadline Extended! Submit Your Pitch by Sept. 28: FEMA AgTech Arena
Submissions are now open for FEMA’s AgTech Arena Pitch Competition! Five startups will compete for $10,000, with applications due September 14.
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New Montag Products Slash Fertilizer Costs
Montag’s new American Farmer Profit Saver line combines precision metering and flexible application options to help producers cut input costs and improve profit potential.
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Why the Marketing & Distribution Convention Matters to Your Business
Business is built on relationships. Discover why being in the room at FEMA’s 2026 Marketing & Distribution Convention could open the door to your next customer, partner or opportunity.
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A Message from FEMA’s EVP: Momentum Is Building
FEMA EVP, Joe Sampson, Joe shares why he’s optimistic about agriculture’s direction and what that momentum means for FEMA and the upcoming Fall Convention in New Orleans.
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New Member Profile: JOST Agriculture
Meet JOST Agriculture: Home to the iconic Quicke brand, JOST Agriculture brings more than 75 years of innovation to front-end loaders, attachments and smart farming solutions designed to help farmers and equipment manufacturers work smarter.
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Tax Treatment for Tariffs
Wipfli explains how tariffs can affect equipment, inventory and R&D costs, along with potential tax benefits and the latest considerations surrounding tariff refunds.
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Expert Insights. Industry Trends. Ideas You Can Use.
What’s next for your business? Hear from experts tackling ag autonomy, AI, tariffs, the economy, insurance, cash flow and more at FEMA’s 2026 Marketing & Distribution Convention. Get a sneak peek at the insights coming to New Orleans October 27–29.
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Happy Anniversary and Welcome!
Happy Anniversary to our members celebrating milestone anniversaries in September. We would also like to extend a warm welcome to our newest members.
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Farmer Sentiment Rises Again in August
For the first time since June 2025, farmers in the August Purdue University/CME Group Ag Economy Barometer survey expect their operations to be better off financially a year from now rather than worse off.
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Meet the Marketers: Busch Equipment Company, LLC
Meet Busch Equipment Company, LLC in this Convention Marketing Spotlight. Learn more about their services and territory and how manufacturers can connect with distribution partners at the Fall Convention.
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Take Advantage of Sentry’s Library Resources and Webinars
Check out Sentry’s library of safety resources along with upcoming June webinars on negligent hiring and operator manuals.
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Edney Distributing Celebrates 75 Years by Giving Back to Rural Communities
Edney Distributing is celebrating 75 years with a meaningful commitment to the rural communities it has served for generations. Learn how the FEMA member is honoring its family legacy by supporting cancer patients and their families.
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Milestones & Moments: Stevener’s Son Competes at USA Track & Field U20 Championships
The son of FEMA staff member Sarah Stevener recently competed at the USATF U20 Outdoor Championships, placing fourth in the 1500m. Read about Graham’s impressive finish and his journey at the University of Tulsa.
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New Member Profile: Calibrate
Meet Calibrate: Helping equipment manufacturers strengthen dealer networks, improve market penetration, and turn distribution opportunities into profitable growth.
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Meet the Marketers: Ellis Equipment Co., Inc.
Meet Ellis Equipment in this Convention Marketing Spotlight. Learn more about their services and territory—and how manufacturers can connect with distribution partners at the Fall Convention.
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Market Pulse
The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
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The Future Is in the Room. Will You Be?
Get a look at what’s ahead at FEMA’s 2026 Marketing & Distribution Convention—big ideas, industry insights and valuable connections await!
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Endorsed Services: Valuable Resources for FEMA Members
Get More From Your FEMA Membership: Discover five endorsed services offering specialized insurance, legal guidance, technology, payment processing and marketing solutions to help your business.
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Mardi Gras Style Comes to the Industry Showcase
Explore exhibitors, discover new products and services, and connect with industry peers – all with a little New Orleans flair.
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FEMA App Tip of the Month
Did you know the FEMA app gives you access to Shortliner articles dating back to 2008? Learn how to find past issues and get the most from the app.
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Don’t Miss Sentry’s Webinar on Cybersecurity & Climate Risks
From severe storms to cyberattacks, today’s risks are constantly evolving. Learn how to protect your business during Sentry’s free webinar on Sept. 9 from 10–11 a.m. CT.
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If Sales Doubled Tomorrow, Could Your Business Handle It?
If sales doubled tomorrow, could your business handle it? Pinion shares how stronger processes and SOPs can help manufacturers manage growth, reduce risk and prepare for what’s next.
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NAEDA Launches Iron Circle
Discover how NAEDA’s new Iron Circle helps top dealers challenge each other, share insights and gain a competitive edge.
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Happy Anniversary and Welcome
Happy Anniversary to our members celebrating milestone anniversaries in August.
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Services You Should Expect from Your 401(k) Provider
Is your company’s 401(k) plan doing enough? Learn how the right retirement plan provider can help you stay compliant, reduce administrative burdens, and better support your employees’ financial future.
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Summers Manufacturing Debuts New Equipment and Live Field Demos at 2026 Farm Progress Show
Summers Manufacturing will debut new equipment and run live field demonstrations at the 2026 Farm Progress Show, Sept. 1–3 in Boone, IA.
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A Survival Guide to FEMA’s 2026 Marketing & Distribution Convention
Three days. New Orleans. Dozens of opportunities to learn, connect and discover what’s next. Here’s your unofficial guide to making the most of FEMA’s 2026 Marketing & Distribution Convention.
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Market Pulse
The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
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Meet Otis, Embo’s Office Mascot
Is your office mascot ready for the spotlight? Whether it’s a dog, cat, bird, or another beloved workplace companion, we’d love to feature them in The Shortliner. Just send us a photo and a few fun facts, and they could appear in an upcoming issue.
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Don’t Miss Sentry’s Climate Change & Cyber Security Webinar
Risks to businesses are constantly changing. Climate change and cyber security are two of the most pressing challenges. Learn how to protect infrastructure, employees, and business information.
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Guest Tour: Experience the Flavors and History of New Orleans
Experience New Orleans beyond the convention with a delicious cooking demonstration, authentic Creole cuisine, and a guided tour through the city’s rich history.
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Seven of Your Main Responsibilities as Fiduciary of Your 401(k) Plan
Fiduciary responsibilities come with real accountability. Sentry breaks down seven key responsibilities—from protecting participants’ interests to reviewing fees, investments and cybersecurity.
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Meet the Marketers: Cultivate Sales Group
Meet Cultivate Sales Group in this Convention Marketing Spotlight. Learn more about their services and territory—and how manufacturers can connect with distribution partners at the Fall Convention.
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Deere Reports Q3 Earnings
Worldwide net sales and revenues increased 5 percent, to $12.608 billion, for the third quarter of 2026 and rose 7 percent, to $35.589 billion, for nine months.
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U.S. and Canada Close to Final Trade Deal
he United States and Canada signaled Wednesday that they were close to finalizing a comprehensive trade deal, after Trump paused implementing a new round of tariffs.
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August Rural Mainstreet Index Rises Above Growth Neutral
According to the August surve,y the overall Rural Mainstreet Index (RMI) climbed slightly above growth neutral for only the second time in the past six months.
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GBGI Announces Partnership with Yetter Manufacturing and Martin Till
GBGI is excited to announce that it has entered into a partnership with Yetter Manufacturing and Martin Till to further expand its brand and offer its innovative products throughout the agricultural equipment industry.
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President’s Message: Why the Convention Matters
As we look ahead to FEMA’s 2026 Marketing & Distribution Convention in New Orleans, Marc Ivey shares why the connections, and ideas exchanged at convention are what make the experience so valuable.
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Meet the Marketers: Edney Distributing Co., Inc.
Meet Edney Distributing in this Convention Marketing Spotlight. Learn more about Edney’s services and territory—and how manufacturers can connect with distribution partners at the Fall Convention.
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From Idea to Industry: FEMA AgTech Arena Pitch Competition
FEMA’s new AgTech Arena Pitch Competition is designed to connect emerging agtech companies with the manufacturers, suppliers, distributors, investors and industry leaders who can help turn promising ideas into real-world products and businesses.
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Get Featured by FEMA
Put your company in the spotlight! Follow FEMA on social media and send us a quick video inviting fellow members to join you in New Orleans.
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Watch the Recording: Four Manufacturers. One Honest Conversation.
What happens after the sale? In this webinar, four manufacturers share how they’re staying connected with customers and gaining valuable field insights.
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Tractor/Combine Sales Decline in July
According to new data from AEM, U.S. sales of agricultural tractors dropped 10.9% in July 2026 compared to the year before, with combine sales declining 5.3% in the same period.
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