Upgrade Your Experience in New Orleans!
A limited number of luxury suites are still available within FEMA’s official room block at the New Orleans Marriott for the Marketing & Distribution Convention.
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Experts Needed to Review Baler & Mower Safety Standards
Your expertise can help shape equipment safety standards. ASABE is seeking industry experts to review proposed revisions for balers and mowers. See how you can participate.
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AgTech Arena Pitch Competition Deadline Extended to September 28
AgTech Pitch Contest deadline extended to September 28. Five startups will compete in New Orleans for a $10,000 grand prize.
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3 Shortline Dealers, 3 Different Distribution Models
From a single-brand dealership to diversified, manufacturer-owned stores, these three shortline dealers are taking very different paths to market.
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Will AI “Kill Us All”? What Can We Do About It?
Will AI “Kill Us All”? Chris Morbitzer of NorthBuilt cuts through the hype and explores what manufacturers really need to know. Join the conversation and book a free AI Working Session in New Orleans.
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Industry Panel to Focus on Manufacturer, Distributor and Rep Relationships
Stronger relationships, better results. Industry leaders will share insights on strengthening manufacturer, distributor and rep relationships at FEMA’s October 29 panel in New Orleans.
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Rural Mainstreet Index Falls Back Below Growth Neutral
According to the September survey of bank CEOs in rural areas of a 10-state region dependent on agriculture and/or energy, the overall Rural Mainstreet Index (RMI) sank below growth neutral for the fourth time in the past six months.
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Farm Bill Heads to Senate Floor Debating SNAP, Prop 12
The Senate farm bill is moving toward the floor, with lawmakers still debating key SNAP provisions and California’s Proposition 12.
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Have You Refreshed Your FEMA App Lately?
Planning your next farm show? The FEMA app’s Farm Show Directory makes it easy to find upcoming events, view dates and locations, access show websites and contact information, and RSVP to let fellow members know where you’ll be.
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John Tye to Be Honored at 2026 Heroes Luncheon
FEMA congratulates longtime industry leader and former FEMA President John Tye on being honored at the 2026 West Texas Heroes Luncheon.
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Deere Brings Back 375 Employees
Deere announced plans to bring more than 375 employees back to work across its Quad Cities factory operations.
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Meet the Speakers: The Future Is in the Room
From economic trends and ag autonomy to tariffs, technology and risk management, FEMA’s 2026 Marketing & Distribution Convention features industry experts ready to share insights you can put to work.
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2026 Farm Progress Wrap-Up
For shortline manufacturers, the mood was more cautious than celebratory, with farmers continuing to weigh equipment purchases carefully in the face of tight margins.
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Market Pulse
The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
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NAEDA Launches Industry Affairs
NAEDA is entering a new chapter in dealer advocacy and manufacturer engagement with the launch of Industry Affairs.
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Meet the Marketers: Temco H-M Parts Co.
Meet TEMCO H-M Parts Co. in this Convention Marketing Spotlight. Learn more about their services and territory and how manufacturers can connect with distribution partners at the Marketing & Distribution Convention.
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New Member Profile: Aerium
Meet Aerium: An AI workforce built for industrial manufacturers and distributors. Aerium deploys AI teammates across quoting, supply chain, maintenance, and inventory operations, helping companies improve efficiency and their bottom line.
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Deadline Extended! Submit Your Pitch by Sept. 28: FEMA AgTech Arena
Submissions are now open for FEMA’s AgTech Arena Pitch Competition! Five startups will compete for $10,000, with applications due September 14.
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New Montag Products Slash Fertilizer Costs
Montag’s new American Farmer Profit Saver line combines precision metering and flexible application options to help producers cut input costs and improve profit potential.
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Why the Marketing & Distribution Convention Matters to Your Business
Business is built on relationships. Discover why being in the room at FEMA’s 2026 Marketing & Distribution Convention could open the door to your next customer, partner or opportunity.
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A Message from FEMA’s EVP: Momentum Is Building
FEMA EVP, Joe Sampson, Joe shares why he’s optimistic about agriculture’s direction and what that momentum means for FEMA and the upcoming Fall Convention in New Orleans.
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New Member Profile: JOST Agriculture
Meet JOST Agriculture: Home to the iconic Quicke brand, JOST Agriculture brings more than 75 years of innovation to front-end loaders, attachments and smart farming solutions designed to help farmers and equipment manufacturers work smarter.
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Tax Treatment for Tariffs
Wipfli explains how tariffs can affect equipment, inventory and R&D costs, along with potential tax benefits and the latest considerations surrounding tariff refunds.
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Expert Insights. Industry Trends. Ideas You Can Use.
What’s next for your business? Hear from experts tackling ag autonomy, AI, tariffs, the economy, insurance, cash flow and more at FEMA’s 2026 Marketing & Distribution Convention. Get a sneak peek at the insights coming to New Orleans October 27–29.
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Happy Anniversary and Welcome!
Happy Anniversary to our members celebrating milestone anniversaries in September. We would also like to extend a warm welcome to our newest members.
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Farmer Sentiment Rises Again in August
For the first time since June 2025, farmers in the August Purdue University/CME Group Ag Economy Barometer survey expect their operations to be better off financially a year from now rather than worse off.
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Meet the Marketers: Busch Equipment Company, LLC
Meet Busch Equipment Company, LLC in this Convention Marketing Spotlight. Learn more about their services and territory and how manufacturers can connect with distribution partners at the Fall Convention.
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Take Advantage of Sentry’s Library Resources and Webinars
Check out Sentry’s library of safety resources along with upcoming June webinars on negligent hiring and operator manuals.
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Edney Distributing Celebrates 75 Years by Giving Back to Rural Communities
Edney Distributing is celebrating 75 years with a meaningful commitment to the rural communities it has served for generations. Learn how the FEMA member is honoring its family legacy by supporting cancer patients and their families.
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Milestones & Moments: Stevener’s Son Competes at USA Track & Field U20 Championships
The son of FEMA staff member Sarah Stevener recently competed at the USATF U20 Outdoor Championships, placing fourth in the 1500m. Read about Graham’s impressive finish and his journey at the University of Tulsa.
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New Member Profile: Calibrate
Meet Calibrate: Helping equipment manufacturers strengthen dealer networks, improve market penetration, and turn distribution opportunities into profitable growth.
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Meet the Marketers: Ellis Equipment Co., Inc.
Meet Ellis Equipment in this Convention Marketing Spotlight. Learn more about their services and territory—and how manufacturers can connect with distribution partners at the Fall Convention.
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Market Pulse
The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
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The Future Is in the Room. Will You Be?
Get a look at what’s ahead at FEMA’s 2026 Marketing & Distribution Convention—big ideas, industry insights and valuable connections await!
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Endorsed Services: Valuable Resources for FEMA Members
Get More From Your FEMA Membership: Discover five endorsed services offering specialized insurance, legal guidance, technology, payment processing and marketing solutions to help your business.
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Mardi Gras Style Comes to the Industry Showcase
Explore exhibitors, discover new products and services, and connect with industry peers – all with a little New Orleans flair.
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FEMA App Tip of the Month
Did you know the FEMA app gives you access to Shortliner articles dating back to 2008? Learn how to find past issues and get the most from the app.
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Don’t Miss Sentry’s Webinar on Cybersecurity & Climate Risks
From severe storms to cyberattacks, today’s risks are constantly evolving. Learn how to protect your business during Sentry’s free webinar on Sept. 9 from 10–11 a.m. CT.
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If Sales Doubled Tomorrow, Could Your Business Handle It?
If sales doubled tomorrow, could your business handle it? Pinion shares how stronger processes and SOPs can help manufacturers manage growth, reduce risk and prepare for what’s next.
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NAEDA Launches Iron Circle
Discover how NAEDA’s new Iron Circle helps top dealers challenge each other, share insights and gain a competitive edge.
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Happy Anniversary and Welcome
Happy Anniversary to our members celebrating milestone anniversaries in August.
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Services You Should Expect from Your 401(k) Provider
Is your company’s 401(k) plan doing enough? Learn how the right retirement plan provider can help you stay compliant, reduce administrative burdens, and better support your employees’ financial future.
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Summers Manufacturing Debuts New Equipment and Live Field Demos at 2026 Farm Progress Show
Summers Manufacturing will debut new equipment and run live field demonstrations at the 2026 Farm Progress Show, Sept. 1–3 in Boone, IA.
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A Survival Guide to FEMA’s 2026 Marketing & Distribution Convention
Three days. New Orleans. Dozens of opportunities to learn, connect and discover what’s next. Here’s your unofficial guide to making the most of FEMA’s 2026 Marketing & Distribution Convention.
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Market Pulse
The following market indicators provide a quick overview of economic and commodity trends influencing agriculture, equipment purchasing decisions, and manufacturing costs across the shortline industry.
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Meet Otis, Embo’s Office Mascot
Is your office mascot ready for the spotlight? Whether it’s a dog, cat, bird, or another beloved workplace companion, we’d love to feature them in The Shortliner. Just send us a photo and a few fun facts, and they could appear in an upcoming issue.
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Don’t Miss Sentry’s Climate Change & Cyber Security Webinar
Risks to businesses are constantly changing. Climate change and cyber security are two of the most pressing challenges. Learn how to protect infrastructure, employees, and business information.
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Guest Tour: Experience the Flavors and History of New Orleans
Experience New Orleans beyond the convention with a delicious cooking demonstration, authentic Creole cuisine, and a guided tour through the city’s rich history.
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Seven of Your Main Responsibilities as Fiduciary of Your 401(k) Plan
Fiduciary responsibilities come with real accountability. Sentry breaks down seven key responsibilities—from protecting participants’ interests to reviewing fees, investments and cybersecurity.
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Meet the Marketers: Cultivate Sales Group
Meet Cultivate Sales Group in this Convention Marketing Spotlight. Learn more about their services and territory—and how manufacturers can connect with distribution partners at the Fall Convention.
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